Why is it that everyone thinks that there is a quick fix to sales? The answer is quite simple, in our world of quick fixes for everything (diets, online shopping, etc.) we expect that a quick fix can also be applied to sales.
Well here is the bad news. Despite what many sales training companies will tell you, the quick fix is not in! Yes, you can subscribe to “Fad of the Month” if you choose, but do it at your own peril. Anyone who tells you your sales problem can be solved quickly is selling you an elixir.
Sales today has become more difficult, because I don’t need to talk to you if I choose not to. I don’t need to answer those cold calls you are practicing, I don’t need to respond to your annoying emails and my gatekeeper will never let you through to me at the office.
There is no quick fix and quite frankly doing things the old ways mentioned above will only exacerbate the problem.
If you truly want to generate better sales results, I suggest that you try to join the 21st century and engage in a social selling process. Today with the access to information on the internet, companies are 57% through the buying process before they ever make the opportunity public and 75% of buyers are researching potential vendors on the internet.
That means that if you really want to generate sales you do need to review and change how you do business. In order to do that, you need to find a source that can support your sales team with Social Selling training to supplement the type of selling they are already practicing. It is not a quick fix. It takes time to transition to a new selling strategy and optimal selling methodology. This is not a two-day sales seminar. This is weeks of training that will lead to measurable results.
There is not quick fix and the old way of selling is done. You have great people and they want to be successful. Give them the tools to be successful in the 21st century and your sales problem will be erased.